Donna M. Baxter - The Soul Sis Speaks

I am surprised that you don’t see more catchy promotions online or off for Friday 13th.  It’s a day that the superstitious dread (The fear of Friday the 13th is called paraskavedekatriaphobia), but it may be a good day to reach out to your customers in a creative way.  Also, if you miss one Friday 13th, such as today’s (Feb 13th, 2009) there is another opportunity on March 13th, 2009.  What catching marketing/promotional ideas can you come up with to target customers & clients on a Friday the 13th?  I would love to see what you come up with!

If You’re Most Famous for Something Bad, How do You Make it All Good? Here is a photo of me in my hometown Johnstown PA, standing in front of city hall. Unfortunately, Johnstown is most famous for its three floods. I am pointing up above my head at one of 3 High water makers that shows just how high the water level got to during the 1977 Johnstown flood. Click pic for larger view.

Today, the stories of that tragedy, told in-depth by the Johnstown Flood National Memorial and the Johnstown Flood Museum, still are the “hooks” that draw visitors to Johnstown, a town of 24,000 that’s about 90 minutes southeast of Pittsburgh.

Part of Johnstown’s comeback — after the floods that earned it the moniker of “The Flood City” and its other major disaster, which was the closing of the Bethlehem Steel mills — is based on tourism. (more…)